Overview
- Reddit, which detailed the plan Wednesday, will tag approved automated accounts with an "[App]" label and will prompt accounts that act like bots to prove a human operates them.
- The company says prompts will be rare and will focus on signs like rapid posting or other technical markers, and accounts that fail checks may face restrictions.
- Verification will start with on-device passkeys or biometrics such as Face ID, and Reddit is evaluating third-party attestations like World ID that do not reveal a user’s identity.
- Government ID checks remain a last resort tied to local laws in places such as the UK, Australia, and some US states, and Reddit says it will design integrations so ID data does not reach Reddit.
- Labels that previously appeared on app-generated content will move to account profiles on March 31, 2026, as Reddit also improves bot reporting, urges developers to register apps, and continues removing about 100,000 spam or bot accounts each day.