Particle.news
Download on the App Store

Reddit Pivots to AI-First Search as Weekly Users Hit 80 Million

Executives cast unified AI search as a major, still-unmonetized growth opportunity.

Overview

  • Weekly search users rose 30% over the past year to 80 million, and Reddit Answers reached 15 million weekly users by Q4 2025.
  • Reddit reported significant progress unifying its traditional search with the AI-powered Reddit Answers feature.
  • The company is piloting media-rich AI responses and dynamic agents, and it expanded Reddit Answers to five additional languages.
  • Search remains unmonetized, which leadership described as a large market opportunity suited to queries with multiple valid perspectives.
  • Reddit plans site-wide personalization for all visitors starting in Q3 2026, while content-licensing generated $36 million in Q4 and $140 million in 2025.