Overview
- Cardinale used a newspaper interview, reported by Eurohoops, to pitch an NBA Europe concept tied to AC Milan.
- He urged European football clubs to partner with the NBA as a proposal he wants to test in Milan.
- He criticized the EuroLeague’s business record as largely unprofitable and said the model is not sustainable.
- He argued that Europe has become a basketball powerhouse, noting many recent NBA MVPs have come from the region.
- He said the goal is a profitable ecosystem that lifts local teams into global brands and grows AC Milan’s appeal for fans.