Overview
- Red Lobster revived Endless Shrimp as a limited-time offer in select markets, including a six-week run in Los Angeles, despite saying last year it had no plans to bring it back.
- Foot-traffic firm Advan reported visits fell 0.9% in the launch week, far below the spike seen when the deal briefly went permanent in 2023.
- Servers at one Los Angeles restaurant said roughly a third of diners chose the deal and large sections of the dining room remained unfilled.
- The offer costs about $24.99 to $29.99 for five shrimp dishes, and several guests questioned the value versus other items at the same price.
- Former executives say the promotion works best when rare and tightly managed, and Placer.ai data show year-over-year visit declines since late 2025 in a tougher casual-dining market.