Overview
- The all-you-can-eat offer, which returned Monday nationwide, runs for a limited time in dining rooms only and features four classics plus a new Marry Me Shrimp.
- Pricing and availability vary by location, with major outlets citing about $24.99 and a Chicago-area restaurant telling USA TODAY it is $29.99, and the company excluding holidays.
- When Red Lobster made Endless Shrimp a standing deal in 2023, the company lost about $11 million in roughly three months, a setback cited in its 2024 bankruptcy and about 130 closures.
- CEO Damola Adamolekun announced the revival after steady customer and social media demand and said the company aims to run it in a way that works for the business.
- Bank of America analyst Sara Senatore said the promotion can pull in traffic yet squeeze profits because many guests come only for the deal.