Overview
- Red Lobster relaunched Endless Shrimp as a dine-in promotion starting Aug. 17 with five mix-and-match shrimp flavors and new fall cocktails, and the deal runs at participating locations for about $24.99 to $29.99.
- The menu adds a new Garlic Bread-Crusted Shrimp and other favorites such as Shrimp Linguini Alfredo and Parrot Isle Coconut Shrimp to the unlimited lineup.
- Company leaders say the return follows a successful spring test and will be managed to avoid past losses by tighter restaurant controls and rotated pricing for cocktails and happy hour.
- Creditors sued ex-CEO Paul Kenny and supplier Thai Union in May 2026 alleging the earlier Endless Shrimp deal caused heavy losses, and that litigation remains an active risk as the chain reintroduces the promotion.
- Endless Shrimp was linked in filings and reporting to roughly $11 million of 2023 losses that helped push Red Lobster into Chapter 11 in 2024, and the brand has since emerged under new ownership and tested scaled value offers to restore stability.