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Red Bull–Bora Chief Calls for Tour de France 'Revolution' on Pay, Fan Fees and Hotels

Denk says charging for premium spectator zones, raising payouts and enforcing hotel parity would shift revenue to teams to improve rider recovery.

Overview

  • Red Bull–Bora–hansgrohe team principal Ralph Denk publicly set out a reform plan that he called a 'revolution' for the Tour de France, urging big changes to how the race is commercialised.
  • Denk proposed concrete measures including paid fan zones or premium sections on climbs, substantially higher prize money for riders, and a rule that every team should stay in the same total number of hotel stars.
  • He criticised the current business structure, saying the Amaury Sport Organisation is the sport’s dominant commercial winner while teams lack a sustainable, team-level business model and marketing approach.
  • His intervention follows social-media exposure of poor team hotel conditions and public tensions within Red Bull–Bora–hansgrohe between Remco Evenepoel and Florian Lipowitz, which together have heightened scrutiny of organiser responsibilities and rider welfare.
  • The proposals have reopened debate about revenue sharing and logistics but remain unapproved, with no formal response reported from the ASO or UCI and any change requiring coordination among organisers, teams, local authorities and sponsors.