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yesterday

Red Bull Puts Ohio State’s Jeremiah Smith on Limited-Edition Can in First for a College Athlete

The Ohio-only rollout through December spotlights the Buckeye receiver’s $4.2 million NIL stature.

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MADISON, WISCONSIN - OCTOBER 18: Jeremiah Smith #4 of the Ohio State Buckeyes before the snap against the Wisconsin Badgers at Camp Randall Stadium on October 18, 2025 in Madison, Wisconsin.
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Overview

  • Red Bull says the cans are available only in Ohio through December or while supplies last.
  • Former NFL receiver Chad “Ochocinco” Johnson revealed the can to Smith during a surprise visit in Columbus.
  • The artwork shows Smith making a one-handed grab and includes a route line nod to his 56-yard catch tied to Ohio State’s ninth national title.
  • On3 lists Smith with a $4.2 million NIL valuation, ranking No. 3 overall and placing him alongside Red Bull-backed peers like Arch Manning and DJ Lagway.
  • Through seven games this season, he has 49 receptions for 602 yards and seven touchdowns plus a rushing score for the Buckeyes.