Overview
- Retailers pushed the Oura Ring 4 to its lowest prices in late June, with Amazon selling it for about $226 during Prime Day and Best Buy offering roughly $100 off, making the older model a strong value play.
- Oura began shipping the redesigned Ring 5 in early June and reviews praise its much smaller, lighter profile, improved scratch resistance, and modest battery and sensor-layout gains over the Ring 4.
- Independent testing and reviewers continue to rate the Ring 4 as a top sleep tracker, so deep discounts have narrowed the practical difference between buying the cheaper Ring 4 and the new Ring 5 for many users.
- Oura’s core sensor technology and app experience remain largely shared across both rings, and most advanced insights require a paid Oura subscription, so device discounts do not remove ongoing software costs.
- The market impact to watch next is whether retailers sustain Ring 4 markdowns or start discounting Ring 5, and how Oura’s staggered, region-limited rollouts of new Ring 5 health features affect long-term upgrade demand.