Overview
- Rebecca Luna died by medical assistance in dying on Saturday, July 25 at about 1:15 p.m., a family post on her TikTok and a GoFundMe announced.
- She publicly disclosed an early‑onset Alzheimer’s diagnosis in April 2025 and used TikTok to share doctor visits, daily decline and end‑of‑life decisions.
- Luna told followers she moved a planned MAID date from early August to July 25 because her symptoms were worsening faster than expected.
- She launched a June GoFundMe to cover end‑of‑life expenses and to support her children, and her eldest daughter Maya confirmed the death and asked for privacy.
- Canada’s MAID program, legal since 2016 and expanded in 2021, allows eligible patients to request assisted dying and Luna’s case has focused attention on younger people with dementia, emotional and financial strain on families, and how social media shapes public health conversations.