Overview
- Real Madrid confirmed on June 9 that Emirates will remain the club’s main shirt sponsor until 2031, with the club calling the renewal the longest-running shirt sponsorship in LaLiga history.
- The club announced on June 10 that adidas extended its kit partnership through at least 2034, a deal the club said will continue a decades-long commercial relationship.
- Spanish media and industry reports place the reported annual values at roughly €100 million for Emirates and about €120 million for adidas, with combined income from those partners plus sleeve sponsor HP estimated at about €290–€300 million per season.
- Both agreements cover more than the men’s first team, extending branding to the women’s teams, the academy and training apparel, and reports say Emirates will also sponsor Real Madrid’s basketball section through 2031.
- The renewals strengthen Real Madrid’s revenue base after the Bernabéu renovation and recent outside investments, and they reset commercial comparators across football by favoring large cash deals with legacy brands over newer sponsorship models.