Overview
- Real Madrid confirmed in an official statement that it has renewed its partnership with Emirates, keeping the airline as the club’s main sponsor until 2031.
- The deal preserves front-of-shirt visibility and expands branding to training wear and coaching staff apparel for both the men’s and women’s first teams.
- Reports disagree on the money involved, with some outlets citing roughly €70–80 million per year or €74 million and others reporting a figure close to €100 million annually.
- Club president Florentino Pérez called the renewal a reflection of a special long-term relationship, and an Emirates executive framed it as a continued commitment to football and fans.
- The partnership began in 2011 and became the main shirt sponsor in 2013, and the extension provides a commercial benchmark that could reshape top-club sponsorship talks in the coming years.