Overview
- Real Brokerage, which announced the agreement Monday, will buy RE/MAX in a cash-and-stock deal valuing the franchisor at about $880 million and form Real REMAX Group that would support more than 180,000 real estate professionals in over 120 countries.
- RE/MAX shareholders may choose $13.80 per share in cash or 5.152 shares of the new company, with total cash capped between $60 million and $80 million, and ownership is expected to land near 59% for Real holders and 41% for RE/MAX holders after closing.
- Real secured a $550 million financing commitment led by Morgan Stanley Senior Funding and Apollo Global Funding to refinance RE/MAX debt, fund cash elections, and cover transaction costs, with closing targeted for the second half of 2026 pending shareholder, regulatory, and British Columbia court approvals.
- Tamir Poleg will serve as chairman and CEO, the headquarters will be in Miami with significant Denver operations, and the RE/MAX and Motto Mortgage franchises will keep their brands while Real continues as an owned brokerage brand.
- Real plans to offer its reZEN back-office platform, plus Real Wallet, One Real Mortgage, and One Real Title, to the RE/MAX network on an optional basis, a move that could cut costs for brokers who now pay for multiple unconnected tools.