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RCA Revives Jive Records as Standalone Label, Taps Ex-UnitedMasters Leaders

Former UnitedMasters executives will steer the imprint with an artist-first focus from Sony’s New York headquarters.

Overview

  • Mike Weiss and David Melhado are named co-presidents, reporting to RCA Chairman/CEO Peter Edge and COO John Fleckenstein.
  • Jive will operate as a standalone, frontline label within Sony Music with a mandate to sign and develop artists across genres.
  • The label’s operations are based at Sony Music’s New York City headquarters.
  • RCA positions the reboot around an artist-first development philosophy that Weiss and Melhado emphasized at UnitedMasters.
  • Jive’s historical catalog remains with Sony Music, and initial artist signings for the relaunch were not disclosed.