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Ratna Pathak Shah Condemns Bollywood Entourage Culture as Wasteful and Infantilising

Allu Arjun’s team rejects a brand manager’s claims, announcing defamation proceedings.

Overview

  • Speaking to Pinkvilla, Shah called the entourage setup a self-feeding system that she believes will bloat until the bubble bursts.
  • She said producers absorb high entourage costs while staying silent in hopes of ₹1,000 crore returns.
  • Shah argued that large teams erode performers’ agency, citing that even wardrobe choices are outsourced.
  • She also questioned on-set standards, pointing to perceived incompetence in some departments and pay disparities for costume staff.
  • A brand manager’s unverified claim that Allu Arjun enforces strict interaction rules drew a formal denial from his team, which labeled the allegations baseless and said defamation action is underway.