Overview
- The latest task asked candidates to create a children's book and audiobook for 4–6-year-olds, with weak sales and product flaws drawing sharp criticism.
- In a departure from the usual format, the project manager first named two teammates for the boardroom then sought to swap one, prompting Lord Sugar to recall all four.
- Karren Brady described the recall as unusual before Lord Sugar confirmed a third departure from the competition.
- After the episode, the eliminated contestant said they were absolutely gutted and argued the firing was undeserved.
- Separately, contestant Dan Miller told The Sun that Lord Sugar uses pre-written jokes, which contrasts with Sugar’s 2024 remark that his quips are spur of the moment, and viewers also noted the absence of rewards for winning teams so far this series.