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Rangers Host West Ham at Ibrox in Untelevised Pre‑Season Friendly

The match underscores a shift to paid club streams and self-published highlights that change how fans watch and follow friendlies.

Overview

  • The friendly kicks off at 4pm BST on Sunday 26 July 2026 at Ibrox and will not be shown on traditional UK television or national radio.
  • Fans can watch live via club streaming services with Rangers offering a one-off match pass for £8.99 or an annual RangersTV subscription for £60 and West Ham coverage likely available on West Ham TV.
  • There are no mainstream post‑match highlights scheduled, so clubs will publish goals and key clips on their YouTube channels and official platforms after the game.
  • Sporting context: the fixture is Rangers' final pre‑season tune‑up ahead of their Scottish Premiership opener on 31 July and forms part of West Ham's build-up before their season start in early August as they seek an immediate return to the top flight.
  • The decision by broadcasters not to pick up the game highlights a growing trend of clubs monetising friendlies through direct‑to‑consumer streams, a change that raises costs for viewers and concentrates post‑match coverage inside club-controlled channels.