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Range Rover Unveils SV Ultra, an Invite-Only Flagship With Electrostatic Sound

The limited-run model signals a tech-first luxury push that will extend to a full EV later in 2026.

Overview

  • Land Rover launched the range-topping SV Ultra with invitation-only ordering and no global MSRP disclosed.
  • The car debuts a Warwick Acoustics electrostatic audio system using 21 thin panels placed in seats, the headliner and other surfaces.
  • Body and Soul Seats and a Sensory Floor add AI-tuned vibrations and wellness modes so passengers can feel the music.
  • Launch powertrains include a P550e plug-in hybrid with a claimed 74 miles of electric range and a P540 4.4-liter V8, with a fully electric SV Ultra due later in 2026.
  • Bespoke touches include a leather-free Orchid White and Cinder Grey cabin, rattan palm veneer and an exclusive Titan Silver paint, with reported regional prices already deep in ultra-luxury territory such as Australia’s AU$472,400 entry.