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Ram Previews 2028 Dakota to Dealers, Plans Toledo Production With 'Real Truck' Focus

The move targets the price band vacated by the discontinued 1500 Classic with a capability-first midsize entry.

Overview

  • Stellantis privately showed the upcoming Dakota to dealers at the NADA show in Las Vegas, drawing upbeat reactions that said its proportions square up to Toyota Tacoma and Ford Ranger.
  • The North American model will use a ladder-frame chassis with combustion power, positioning it as a conventional, capability-oriented pickup rather than a car-derived ute.
  • CEO Tim Kuniskis stressed credible towing and payload as priorities and indicated a V8 will not be offered.
  • Hybrid power is under serious consideration, though Ram has not finalized the powertrain lineup or detailed specifications.
  • Production is being planned for the Toledo Assembly Complex with a showroom arrival targeted around 2028, competitive pricing in the mid-$30,000s to roughly $40,000, and a design unrelated to the South American-market Dakota.