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4mo ago

Ralph Lauren Returns to Milan, Pairing Polo’s Youth Appeal With Purple Label Luxury

The two-part presentation underscored a strategy to engage Gen Z through Polo before guiding them toward Purple Label.

... which featured colorful takes on its signature rugby and polo tops.
Attendees, including Henry Golding and Colman Domingo, wore sharp suiting and smart shoes.
Accessories came in the form of large bags and various hat styles, from baseball caps to beanies.
It's an indication that Ralph Lauren may be doubling down on growing its appeal among Gen Z.

Overview

  • Staged at the Palazzo Ralph Lauren, the Fall 2026 men’s runway marked the brand’s first full Milan show in more than two decades.
  • Polo led with Gen Z‑coded styling—oversized rugby shirts, baggy jeans, bright orange puffers—followed by a refined Purple Label lineup.
  • Senior creative director John Wrazej framed parts of Purple Label as après‑ski with performance and technical ski pieces.
  • A high-profile, diverse front row included Colman Domingo, Nick Jonas, Liam Hemsworth, Mark Lee, Henry Golding, Morgan Spector and Tom Hiddleston.
  • Context for the moment included Ralph Lauren’s renewed traction with under‑35s and $7.1 billion in FY2025 revenue, as well as a runway finale cameo by Tyson Beckford and the brand’s upcoming Team USA outfitting for the 2026 Winter Olympics.