Overview
- Writer-producer Adam Jay Epstein and producers Ari Daniel Pinchot and Jonathan Rubenstein acquired Chia Pet media rights via Rakia Media and its Crystal City Entertainment banner.
- Brand owner Ad Populum, led by CEO Joel Weinshanker, confirmed the deal and highlighted Chia Pet’s long-standing cultural profile.
- The producers say they intend to build either an animated feature film or an animated series and are exploring strategic partnerships and collaborators.
- No creative team, story details, distribution plan, third-party licensing parameters, or release timeline has been announced.
- Chia Pet launched in 1977, has sold over 30 million units with numerous licensed variants, and this follows Rakia Media’s earlier acquisition of the Backyard Sports franchise.