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Ragtime Closes With $1.96M Final Week and Becomes Lincoln Center Theater’s Top Broadway Gross

Producers are relying on short runs, star casting and pre-closing marketing to raise short-term revenue as weekly grosses soften.

Overview

  • Ragtime ended its run at the Vivian Beaumont on August 16 with roughly $1,963,666 from its final eight performances, marking the fourth time the revival set that theater’s box-office record and making it the highest-grossing Broadway production in Lincoln Center Theater history.
  • Only Hamilton outgrossed Ragtime for the week ending August 16, with Hamilton bringing in about $2.12 million while The Lion King and Harry Potter followed behind.
  • Broadway’s total grosses for the week ending August 16 fell to $27,003,040, a roughly 20% decline from the prior week, and attendance dropped about 12% to 226,229, reflecting the typical late-summer pullback in visitors.
  • Paranormal Activity began previews at the August Wilson Theatre on August 14 and sold out its first four performances at 100% capacity, grossing $422,257 and set to officially open on August 25 for a limited 20-week run.
  • Industry data show a wider trend in which producers boost short-term revenue through limited engagements, higher average ticket prices and star-driven final weeks as season-to-date grosses run about 5% below last year and rising running costs strain long-running shows.