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Raffles Launches 'The Butler Did It' Collection Exclusively at Printemps Through March 10

The limited-run capsule previews a permanent lifestyle line with a dedicated e-commerce platform slated for fall 2026.

Overview

  • The collection is on sale only at Printemps New York and Printemps Paris, with select items available on Printemps.com, through March 10, 2026.
  • Raffles translated its recent 'The Butler Did It' brand campaign into a ready-to-wear and lifestyle offering that lets guests experience the brand beyond hotel stays.
  • Pieces were developed with Globe-Trotter, Frette and Christofle, reinforcing the line’s craftsmanship and luxury positioning.
  • Stylist Jessica Diehl shaped product development, spanning pajamas, polos, cashmere knits, velvet smoking jackets, bucket hats and cashmere caps.
  • Bespoke items include a deep green Globe-Trotter suitcase lined with Raffles’ palm print, Frette velvet slippers embroidered “The Butler Did It,” and a Christofle coffee cup bearing the phrase.