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Racing Bulls Rebrand as VCARB FC for Barcelona Grand Prix

The team is using a one-off football‑inspired livery and match-style kit to link Formula 1 with the 2026 World Cup and drive fan engagement.

Overview

  • The team unveiled the VCARB FC concept on Wednesday with social posts and images showing a bespoke livery and branded apparel for the Barcelona-Catalunya weekend.
  • The one-off car design features a club-style crest on the rear wing endplates, ball-style wheels and blue-green flashes along the flanks that reference football visuals.
  • Drivers Liam Lawson and Arvid Lindblad will wear match-style racewear and run the VCARB FC livery on track only for this weekend’s race.
  • The campaign includes branded merchandise created with the team’s Creator Platform, including a special scarf by Hattie Crowther and contributions from emerging designers and photographers.
  • This marks Racing Bulls’ third special livery of 2026 after Japan and Miami, a tactic teams use to boost visibility and merchandise sales and one that McLaren is also pursuing with its continued special design in Barcelona.