Overview
- Actor Raashul Tandon posted a video calling out the practice of hiring social‑media creators for film roles and cited recent examples including Saurabh Dwivedi’s debut in Kartavya.
- Tandon argued that big production houses and streaming platforms pick influencers for built‑in audiences and poster value rather than acting ability, which he says sidelines trained actors.
- He asked viewers to 'manage their feeds' and avoid short, viral reels as a low‑cost way to signal demand for performance‑driven projects to producers.
- Creator-turned-actors such as Kusha Kapila and Dolly Singh have acknowledged the tension, saying some creators are cast mainly for promotion or very brief 'blink‑and‑you‑miss' roles.
- The trend grew after the pandemic as studios sought ready audiences for lower-risk releases, and industry commentators say commercial incentives keep the practice in place absent a change in viewer habits or investment patterns.