Overview
- Madhavan said Wednesday he sent a legal notice to Elevate Now after it used an old 21‑day weight‑loss interview clip in an Instagram reel that made it look like he backed the brand.
- The reel opened with his past remarks on rapid weight loss and then cut to a man who claimed to be a doctor, a setup that suggested the actor used the company’s program.
- Following his public post and warning to fans, outlets reported the contested reel was deleted from Elevate Now’s Instagram page, and the company has not issued a public response.
- Reporters noted the same account had posted similar promotional reels using interview clips of Karan Johar and Ram Kapoor that referenced their body transformations.
- The action builds on a December 2025 Delhi High Court order guarding his personality rights, a legal footing that could support further takedowns and penalties for unauthorized commercial use.