Overview
- NielsenIQ BookData reports 2025 spending on quiz books up 24% and Bibles up 19%, the highest for both since tracking began in 1998.
- Overall non-fiction spending fell to £791 million, down 5% year on year, with volumes sliding 6% to 59 million units.
- Adult fiction spending grew about 5% as audiobooks rose roughly 6% and graphic novels gained, despite total UK print sales dipping 0.5% to £1.81 billion.
- The average price of a book climbed to a record £9.52, up 2%, which NielsenIQ attributes to higher production costs and inflation.
- Richard Osman’s The Impossible Fortune led 2025 title sales with 478,000 copies, and Julia Donaldson was the top-selling author with 3.3 million.