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Quince Raises $500 Million at $10.1 Billion Valuation to Scale AI-Driven M2C Retail

The new funding is intended to speed the global rollout of its manufacturer-to-consumer operating system and forecasting platform.

Overview

  • Iconiq led the Series E, joined by Baillie Gifford, Basis Set Ventures, DST Global, Marcy Venture Partners, Notable Capital, Wellington Management and WndrCo.
  • Quince said the capital will support growth and international expansion of its proprietary operating system after launching in Canada and eyeing the U.K. and continental Europe.
  • The company reported surpassing $1 billion in revenue in 2025 and said it has maintained triple-digit annual growth since 2018.
  • Quince’s model links factories directly to consumers using weekly AI demand forecasting, small-batch tests and real-time production to cut costs and inventory waste.
  • Legal pressures are building, including an amended class action alleging deceptive pricing practices and continued litigation with Deckers, to which Quince has responded with an antitrust claim.