Overview
- The Quebec government directed the SAQ to liquidate American-made products that are nearing expiry, mainly creams and liqueurs.
- Discounted sales begin Feb. 12 with a 15% markdown applied to eligible items across the retailer’s network.
- Officials estimate the effort will generate about $9 million for Food Banks of Quebec.
- This is a narrowly scoped disposal of existing inventory rather than a policy shift on U.S. alcohol.
- Quebec’s ban on importing new American alcohol, imposed in March 2025 in response to U.S. tariffs, remains in effect.