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Quebecor Commits $700 Million to Freedom Mobile Buildout Ahead of 2030 Access Cutoff

The move signals a pivot to owning more infrastructure ahead of the regulator’s planned sunset of mandated network sharing.

Overview

  • Quebecor confirmed Monday it will spend $700 million in 2026 and about $50 million a year through 2029 to expand Freedom Mobile’s network for its roughly 4.4 million customers.
  • Freedom’s rapid growth relied on a federal rule that forces bigger carriers to sell network access, and the CRTC has said it intends to let that mandate end in 2030.
  • Even after new towers go up, Freedom will still need roaming in places it has not built or lacks spectrum, which means future prices for access will depend on commercial negotiations.
  • Customers have seen cheaper plans as Freedom undercuts rivals, including recent $40-for-250GB offers and a price-freeze pledge that has pushed Canada’s Big Three to match deals.
  • Quebecor’s legacy media units are shrinking, and the company is in talks with the NHL and Rogers over French-language hockey rights for TVA Sports.