Particle.news
Download on the App Store

Qudos Bank Arena Rebrands as Afterpay Arena Under Five-Year Deal

Fans get instalment ticketing with faster Square checkouts to cut queues.

Overview

  • Venue operators and Afterpay announced a five-year naming-rights partnership to rename the venue Afterpay Arena, with a formal launch planned in the coming months.
  • The deal adds Afterpay’s buy-now-pay-later option for tickets, letting fans pay in four interest-free instalments.
  • Square point-of-sale systems from Block will run across the arena to speed transactions at food, drink, and merchandise stands.
  • A staged rollout has started with new signage, interior updates, and integrated payment touchpoints, while the arena keeps its full event schedule under the current name for now.
  • Built for the Sydney 2000 Olympics, the arena draws over 1.1 million visitors a year and was named a top five global music venue in 2025 after passing 15 million tickets sold in March 2026.