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Quavo Drops "Trance" With Marbella Yacht Video as QRÖMELIFE Rollout Advances

Pharrell Williams' executive-producer role frames the campaign as a fashion-linked effort to refine Quavo's sound and image.

Quavo Unveils New Single “Trance” From Pharrell-Produced QRÖMELIFE

Overview

  • Quavo released the single "Trance" and an accompanying music video filmed aboard a yacht in Marbella, with the video credited to Daps and Quavo.
  • "Trance" pairs thick 808s, bouncing hi-hats, and crisp snare-and-clap percussion with Quavo's melodic delivery to produce a club-ready, high-energy track.
  • Pharrell Williams serves as executive producer on QRÖMELIFE, a partnership Quavo says pushed him to be more versatile and helped shape the project's creative direction.
  • The rollout links music to luxury and fashion platforms after an earlier single, "HAAVIN," debuted as the opening soundtrack for Pharrell's Louis Vuitton men’s show in Paris.
  • The campaign signals a move to position QRÖMELIFE as a more refined, internationally minded chapter for Quavo and suggests more singles and visuals will precede the album release.