Overview
- The March 28 Takeover Tour game between the New York Sirens and Montréal Victoire at Detroit’s Little Caesars Arena will be the league’s first U.S. national TV broadcast.
- ION, through Scripps Sports, will air the game nationwide at 1 p.m. ET, reaching roughly 125–126 million households.
- Ally Financial is the presenting sponsor for the broadcast and the Detroit showcase, part of a tour the league uses to evaluate potential expansion markets.
- The U.S. telecast addresses a distribution gap for a league that has relied on regional networks and YouTube in the States while enjoying national TV partners in Canada.
- League and network leaders frame the one-time deal as a possible step toward a broader U.S. rights partnership as attendance climbs and recent showcases set new records.