Particle.news
Download on the App Store

PwC Survey: Macroeconomic Instability Tops Brazilian CEOs’ Risks as Confidence Falls

AI adoption is accelerating in Brazil with uneven financial payoffs.

Overview

  • Only 38% of Brazilian CEOs are very or extremely confident about revenue growth over the next 12 months, down from 50% a year ago and above the 30% global average.
  • More than half of companies globally report no measurable financial gains from AI, while 37% of Brazilian firms saw revenue increases and 28% reported cost reductions.
  • Six in ten Brazilian CEOs expect to need fewer entry-level workers within three years due to AI, and most companies are not preparing for the workforce consequences.
  • About 49% of Brazilian CEOs plan to invest abroad, with the United States cited by 55% as the top destination and rising interest in China at 18% and India at 6%, even as Brazil’s share of global investor intentions has doubled to 6% over two years.
  • Four in ten Brazilian CEOs see significant financial exposure to climate change, yet only 23%–28% report structured processes to factor climate risk into supply chains and product decisions.