Overview
- PwC forecasts total festive spending of £24.6 billion, marking a 3.5% increase on last year.
- Fifteen percent of consumers plan to spend more than last Christmas versus 14% who expect to cut back, signaling a modest net improvement.
- Average planned spend per adult rises to £461 from £449, with 18–24-year-olds leading at £541 and 32% saying they will increase outlays.
- Food and drink remain the priority, with 27% intending to spend more, while 18% plan higher spend on health and beauty.
- Nearly two-thirds of purchases are expected online, as retailers contend with mixed Black Friday results and lingering budget-related caution.