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Pure Storage Rebrands as Everpure to Expand Into Enterprise Data Governance

The shift prioritizes enterprise visibility into data, provenance tracking, plus enforceable controls for AI use.

Overview

  • The company will begin trading under the Everpure name on the New York Stock Exchange on March 5, 2026.
  • Leadership frames the move as expanding beyond flash arrays into managing, tracking, and governing enterprise data across its lifecycle.
  • New features starting this year will inspect data contents, capture provenance, and enforce policy on location and access, including what trains AI models.
  • Everpure is reallocating engineers to accelerate these capabilities, with upcoming enhancements delivered through Pure1 and the Enterprise Data Cloud.
  • The storage business continues, while the new brand targets decision-makers such as chief data officers and AI strategists by bundling Purity, Fusion, Pure1, and Evergreen under Enterprise Data Cloud.