Overview
- A video posted by Pune resident Pooja Saraf during the Sankashti Chaturthi fair showed a bedsheet with a 'Made in Pakistan' label that she says appeared after washing the item.
- The video went viral and prompted Pimpri-Chinchwad Police to take cognisance, form a special investigation team, and ask the Pimpri-Chinchwad Municipal Corporation to examine fair vendors.
- Police say the label’s authenticity and the product’s import route have not been verified and no formal complaint had been filed before authorities acted on the viral post.
- The case is being handled against a legal backdrop in which the Directorate General of Foreign Trade banned direct and indirect imports from Pakistan in May 2025, making any proven Pakistani-origin imports illegal.
- Recent Maharashtra enforcement actions against traders in Sambhajinagar and Dhule show broader concern about supply chains for temporary market stalls, and authorities say further steps will depend on whether a wider distribution network is found.