Overview
- Puma, reporting Thursday, posted Q1 sales down 1% to €1.86 billion and beat forecasts as EBIT rose 19.6% to €51.9 million.
- The company kept its 2026 outlook for a low- to mid‑single‑digit sales decline and an EBIT range of -€50 million to €150 million that includes one‑time restructuring costs.
- EMEA revenue fell 10.4% on weaker demand, wholesale pullbacks, and lower Middle East sales, while the Americas grew 6.1% and Asia‑Pacific rose 7.9% led by Greater China up 9%.
- CEO Arthur Hoeld said the reset is cutting inventory faster than planned, shrinking the product range, and dialing back discounting, with most of 1,400 corporate job cuts already completed.
- Footwear faced lifestyle softness, but the Nitro running line and Hyrox training products gained traction, with brand‑building set to ramp for spring/summer 2027; Mark Langer becomes CFO on May 1 to support the plan.