Overview
- Managing directors Britta Sieper and Marc Thiel say the company is seeking a partner or buyer for more than 51 percent, with the process now in the expressions‑of‑interest stage.
- Puky has posted significant losses, with revenue dropping from nearly €45 million during the pandemic boom to €31.4 million in 2023 and a plan of about €37 million for 2025.
- A restructuring report cited late adoption of lighter bikes and weak sales and marketing as factors that made the brand less appealing to younger customers.
- Management says recent brand updates and lighter models generated strong preorders, increasing short‑term liquidity needs.
- The search for outside capital coincides with a planned handover in the founder families, and the company underscores its ties to workshops for people with disabilities involving roughly 500 workers.