Overview
- The 30-second film, which premieres on BBC One's The One Show at 7pm on Monday, will then run across BBC TV and radio.
- Pudsey appears in conversation with 11-year-old actor Dexter Sol Ansell in a spot made by BBC Creative with animation studio Blinkink.
- Research commissioned by the charity reports that 24% of children keep worries to themselves and 38% say those worries make life less enjoyable, with parents widely concerned about kids turning to AI tools for support.
- BBC Children In Need has committed £1.24 million for mental health support, with beneficiaries including Mental Health Innovations and The Children’s Society.
- Alongside the film, the charity is partnering with The Children’s Society to publish clear guidance that helps adults start conversations so children feel safe to talk.