Overview
- Pub Fest with Magners opened on Thursday, May 21 and runs through Monday, May 25 at participating pubs across Bradford, Keighley, Cumbria and Bolton.
- Participating venues are dressing their interiors in festival-themed decor and staging local entertainment to create a compact, pub-based festival experience.
- Customers can buy chilled Magners cider at the events and enter ‘lucky dip’ prize draws that include branded T-shirts and bottles of cider.
- Sample pubs named in local reports include the Crown Hotel and Malt Kiln Inn in Bradford, the Cavendish in Keighley, the Clock Tower in Kendal and the Alma Inn in Bolton.
- Organisers say the Magners-sponsored format is meant to give locals an easier, lower-cost alternative to large outdoor festivals and to boost trade for community pubs, with regional coverage largely issued as syndicated promotional notices.