Overview
- PSV unveiled the new away shirt on Tuesday, June 16, 2026; the kit is mainly white with prominent orange, purple and pink details and a recolored club crest.
- Immediate reaction on X was mostly negative, with many users mocking the look and some calling it a belated April Fools’ joke.
- The club says the design was intentional and aimed at supporters who 'dare to stand out,' and merchandise manager Arne van Breugel noted the design process took more than two years and targeted a youthful audience.
- Responses on Facebook and elsewhere were more mixed, with some fans calling the shirt 'supercool' or 'unique,' and PSV reported a strong first day of sales for the new kit.
- PSV remains contracted to Puma through 2030 so the supplier will not change in the near term, the home shirt has not yet been released, and the club plans to issue multiple shirts this season including a fan-voted design.