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PSV Unveils One-Off Efteling Shirt as Fans Rush to Buy

A limited run blends PSV’s Philips roots with Efteling through a scannable chip.

Overview

  • PSV will wear the special shirt only once in Saturday’s home match against NEC.
  • Demand spiked at the Eindhoven FANstore and online after the morning reveal, with long queues and brief website issues.
  • The release is a single production run of roughly 7,000 shirts with no restock planned, according to the club store.
  • The design nods to local heritage through a subtle star pattern and a reference to Philips-linked Efteling pioneer Peter Reijnders.
  • Sporting context: PSV could clinch the Eredivisie this weekend only if they beat NEC and Feyenoord lose to Excelsior.