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PSL Could Shift to January as PCB, Rights Holder and Owners Open Calendar Talks

Walee Technologies says a January slot would boost advertising revenue, prompting the PCB to weigh commercial gains against player availability, winter weather in Punjab, franchise revenue guarantees.

Overview

  • The PCB, rights holder Walee Technologies and all eight PSL franchise owners discussed moving the 2027 tournament to January at a PSL governing council meeting in London on September 1.
  • Walee proposed the change on grounds that the April–May window follows Ramazan when many companies have already spent large parts of their advertising budgets and that an earlier slot would improve monetisation.
  • Franchise owners favour keeping the April window and have sought explicit guarantees that their agreed 95% share of central broadcast revenue would be preserved if the calendar changes.
  • A January schedule would avoid the IPL but create new player‑availability conflicts with South Africa’s SA20 and Australia’s Big Bash League and could reduce access to overseas stars.
  • Winter cold and dense fog in Punjab pose logistical risks for a January start, so the council discussed starting the event in Karachi, exploring a mid‑year tournament, and expanding into esports as revenue options while the PCB pressed franchises to clear outstanding dues.