Overview
- Major U.S. retailers including Amazon, Best Buy, Walmart, Target and PlayStation Direct reported PS5 Pro sellouts, with many listings gone from shelves by Monday, August 31.
- The immediate buying surge followed Rockstar's extended GTA 6 promotional footage and viral influencer posts that urged players to buy a PS5 Pro ahead of the game's November 19 console launch.
- Rockstar has confirmed GTA 6 will target 30 frames per second on PS5, yet public claims that the PS5 Pro will run the game at 60 FPS have amplified buyer urgency despite not being officially verified.
- Sony raised the PS5 Pro price from $699 to $899 in March and ongoing component cost pressures—notably rising RAM prices—have limited how quickly manufacturers and retailers can restock units.
- Resale and third-party listings have jumped well above MSRP, sometimes exceeding $1,200, and buyers are turning to open-box and pre-owned options while analysts warn the spike could push short-term console prices higher.