Overview
- ProSiebenSat.1 publicly announced the new linear channel in mid‑July, saying Sat.2 is scheduled to begin in winter or early 2027 and will target viewers roughly 45–65.
- Programming will lean on archived Sat.1 German fiction and series such as Der Bulle von Tölz, Kommissar Rex and Verliebt in Berlin and aims for a nostalgic, female‑skewed audience.
- Sat.2 will be distributed as a linear free‑TV channel and across digital platforms including the group's Joyn service and third‑party platforms like YouTube.
- The company plans to sell Sat.2 jointly with Sat.1 to advertisers to present a larger combined reach, and executives say they have received positive signals from the ad market.
- Management stresses the Sat.2 idea predated MediaForEurope’s 2025 majority stake and says programming decisions will be made in Germany, though smaller rival DF1 has already expanded runs of old Sat.1 series ahead of Sat.2’s debut.