Overview
- Project B announced Landry Fields will oversee men’s player recruitment and team operations and will work closely with chief basketball officer Alana Beard.
- The league plans a touring, festival-style season with two-week tournament stops in cities such as Valencia and Tokyo and will stream all games on YouTube.
- Project B expects men’s rosters to mix teenagers, veteran professionals and many international players because active NBA players are barred from competing in other leagues.
- Fields said the league will offer pay competitive with other top leagues and include equity in its compensation pitch to attract talent.
- Project B has already secured commitments from several WNBA players, is working with advisers including Maverick Carter and Miško Ražnatović, and aims to debut its men’s and women’s circuits together in January 2027.