Overview
- The nationwide operation runs Feb. 13–15 to enforce Mexico’s consumer law across florists, restaurants, hotels, cinemas, jewelry and department stores, gift shops, apparel and shoe retailers, and more.
- Profeco’s early‑February review of 25 chocolate products found sharp disparities, such as Hershey’s Kisses 120 g at 64 pesos in Chedraui Cuernavaca versus 129 pesos in Sanborns Cancún.
- Lindt Lindor 168 g ranged from 181 pesos at Chedraui Plaza América (Coyoacán) to 329 pesos at Sears León, Sears Tuxtla Gutiérrez, and Sanborns Querétaro, with similar gaps on other variants.
- Other examples include Lindt Lindor milk 168 g at 187 pesos in Walmart Campeche versus 359 pesos in Liverpool La Gran Plaza, Zapopan, and Turin tequila‑filled 180 g at 188–275 pesos depending on the store.
- Consumers are urged to compare prices and report abuses via the Teléfono del Consumidor (55 5568 8722, 800 468 8722) or Profeco’s X (@AtencionProfeco, @Profeco) and Facebook (ProfecoOficial), with reminders that tipping is voluntary, displayed prices must be final, and promotions must be honored.