Pro-Lula Clone of Viral ‘Dona Maria’ AI Avatar Faces TSE Scrutiny in Brazil

Overview

• Government-aligned profiles published a pro-Lula “Dona Maria” AI character after the original went viral with attacks on President Lula.
• The new clips mimic the avatar’s look and folksy style, praise debate on ending the 6x1 work schedule, and criticize the Bolsonaro family.
• PT, PV and PCdoB asked Brazil’s electoral court to suspend and disable “Dona Maria” accounts on Instagram, TikTok, Facebook, YouTube and X.
• The filing alleges irregular use of artificial intelligence, disinformation, and unclear labeling of a fictitious character as possible early electoral propaganda.
• The original profile drew millions of views, including an Instagram post with 8.8 million views, which helps explain why a court ruling could shape platform enforcement.