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Priyanka Chopra Jonas Says 'Ideas Are Your Currency' at Cannes Lions

Lower barriers to entry have let low‑budget projects reach global audiences; producing lets her create roles and open doors for new filmmakers.

Overview

  • Chopra Jonas told the Cannes Lions audience on Wednesday that the entertainment landscape now rewards ideas over connections and pointed to the low‑budget hit Obsession as evidence that creators can bypass traditional gatekeepers.
  • She described producing as a deliberate strategy to secure lead parts for herself and to help women and filmmakers without industry ties push past a longstanding glass ceiling.
  • Chopra Jonas said her Hindi‑language career gave her more variety and chances to work with top filmmakers, and she plans to bring that range to her English‑language projects.
  • Multiple outlets reported she is attached to the survival thriller Reset opposite Orlando Bloom and to S. S. Rajamouli’s pan‑Indian film Varanasi, which publications say is expected in 2027.
  • She credited streaming and pandemic viewing habits with expanding audiences for non‑English work and said marriage and motherhood have made her far more selective about travel and the projects she accepts, a shift that shapes how she chooses and produces films.